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BRAND NARRATIVE 


Bordered by water on three sides, Bertie County, North Carolina, is where ancient heritage and natural beauty intertwine. Our story is that of a convergence of water and culture. The silent black water and cypress forests of the Cashie and Roanoke feel as though they have legends to tell, as they give shelter to untouched wildlife and gently wind their way through expansive farmlands before flowing into the Albemarle Sound.


Bertie is a vibrant and historic rural community poised for a new chapter; a place where the promise of renewal is carried in our hardworking hands and etched into the lines on our faces.


Our roots reach deep into the past where the Lost Colonists and the Native Americans before them once lived and left a lingering sense of mystique. We acknowledge the enduring legacy of our African American ancestors who overcame adversity to weave what is now the greatest asset of Bertie today: our spirit of resilience, creativity, and gracefulness.


As with generations prior, our traditions, wisdom, and sacred ties to the natural world 

are integral to who we are, reminding us of the profound importance of respecting and preserving our land and shared heritage.


Our story is one of endurance, perseverance, and a refusal to be forgotten and we welcome those searching for connection, adventure, and a fresh start.
Join us as we forge into the future, crafting a comeback that resonates far beyond our waters.


Bertie is calling and it’s time to Hear the Sound.

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Brand Message Package - First Try

Brand Message - FINAL

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OUR PROMISE
TO CONSISTENTLY DELIVER UNFORGETTABLE OUTDOOR EXPERIENCES THAT IMMERSE VISITORS IN THE PRISTINE BEAUTY OF OUR UNIQUE LANDSCAPES, WHILE EMBRACING OUR RICH CULTURAL HERITAGE AND FOSTERING A GENUINE SENSE OF COMMUNITY WARMTH, ESTABLISHING TRUST, AND SETTING US APART AS A DESIRABLE TOURISM DESTINATION.

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Project Coordinator:

Robin Payton Payne

Government Consultant

Bertie County, NC

(252) 588-2318

robin.payne@bertie.nc.gov

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Action Plan
Consultant:

Eric Woolridge
President, Principal Planner
Destination by Design
(828) 386-1866
eric@dbdplanning.com

Project Oversight Committee 

Dr. Otis Smallwood, Kimberly Cooper, Dr. Michael White, Joe Huff, Lewis Hoggard, Nicole Outlaw,

Carol Mizelle, Heather Ann Lawicki, Nayland Collier, Clara Molina, Ronald Rascoe, Robin Payne.

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